AutomatIR Pricing Update: US$7.99 for Everyone

All Articles MKS Nov 2026 · Audio Engineer & Solo Developer 3 min read

UPDATE

I’ve reverted my decision on regional pricing. AutomatIR is now US$7.99 for everyone.

The rest of this post reflects my earlier pricing decision. I’ve left it here for context, but the prices and country lists below are no longer current.

AutomatIR is US$7.99 for everyone. I briefly announced regional pricing, with a US$14.99 list price and lower tiers by country, and then reverted it. This post is kept for context.

Why Did I Try Regional Pricing?

US$14.99 is an ordinary price for a plugin in some countries and a serious expense in others. A guitarist in Sri Lanka or a producer in Nigeria should not have to skip a tool that would help them just because the same number is printed everywhere.

Regional pricing was my attempt to keep AutomatIR pricing fair. The plugin itself was exactly the same for everyone.

What Were the Regional Price Tiers? (No Longer Current)

US$14.99 (full price): Australia, Austria, Bahrain, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Japan, Kuwait, Luxembourg, Netherlands, New Zealand, Norway, Qatar, Singapore, South Korea, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States. US$11.99 (20% off): Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Italy, Latvia, Lithuania, Malta, Oman, Panama, Poland, Portugal, Romania, Saudi Arabia, Slovakia, Slovenia, Spain, Turkey, Uruguay. US$10.49 (30% off): Albania, Algeria, Argentina, Bolivia, Bosnia and Herzegovina, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Indonesia, Jamaica, Jordan, Kazakhstan, Malaysia, Mexico, Morocco, North Macedonia, Paraguay, Peru, Serbia, South Africa, Thailand, Tunisia. US$7.50 (50% off): Angola, Bangladesh, Cambodia, Egypt, Ethiopia, Ghana, India, Ivory Coast, Kenya, Laos, Mozambique, Nigeria, Pakistan, Philippines, Senegal, Sri Lanka, Tanzania, Vietnam.

These lists were also shown in a Prices by country popup on the AutomatIR page, which has since been removed.

What Did the Checkout Show?

The tier prices above were what the store used, but the amount shown was set at checkout for your country, and it could include or exclude taxes and fees.

Today there is one price: US$7.99. Taxes and fees may apply, and the total is shown at checkout before you pay.

Was the License the Same Everywhere?

Yes. Every price tier was a one-time purchase with no subscription. It covers up to three of your own Windows machines, works offline after one activation, and comes with the same instant 64-bit VST3 download. That has not changed.

Nothing about the plugin differed for buyers in the lower-priced tiers.

Explore AutomatIR

Audition cabinet IRs on musical bars inside a looping mix with 50 ms seamless crossfades.

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